Shenzhen, one of the women’s regional brand series of reports louis vuitton wallet
An ordinary working day. Civic Center, third floor of an office. Two seemingly unusual report and allows the City Council of Trade and Industry responsible person deep in thought.
A service industry associations from the city. In the report “Women 2300 enterprises in Shenzhen more than 50 billion yuan in output value, the products sell more than 100 cities,” the words exciting.
Another report from the Institute of Economics and Management Beijing Jin Bide, all data and conclusions from the hospital professionals in 16 cities nationwide survey. The report contains a set of data:
“Is the 383 consumers in the research, 196 women’s regional brand awareness that the Shenzhen general, accounting for 51.31% the total number of research; only 26 of the regional brand awareness that women’s higher in Shenzhen, accounting for 6.81%; Women 46% of that Shenzhen is the high-end products, only 8% consideredlouis vuitton handbags
high-end product … … ”
See the same two materials, the same deep in thought, and there are a large number of people who care about the Shenzhen Women industries. They all asking: production scale ranks the forefront of the Shenzhen Women, Industrial Promotion of the road in the end of the heading?
Women in Industry in Shenzhen Truth
Parties of meditation, in fact has a profound historical background.
Women are the traditional industries of Shenzhen, one of considerable advantage, size and reputation over the years in the major cities the forefront.
Statistics show that Shenzhen is the highest national output, the maximum value of the brand up, the most fashionable women’s clothing industry, one of the city. Currently, the city more than 2,300 women’s enterprise has more than 1,200 independent clothing brand, which has a high reputation in the domestic brands have more than 100, the entire industry to absorb the 28 thousand employed, more than 50 billion yuan every year to create value. Embry, Masifeier, Infiniti, housing and other famous ladies ladies, can often occupy the main shopping centers in major cities in a prominent position, and attract many fashionable women stop and watch and buy.
Latest survey shows that the production of brand Shenzhen Women in major cities have a number of more loyal “supporters.” Attract people to “generous” because, nothing less than the Shenzhen Women’s fashionable, stylish, multi-product, a unique fabric, texture fine. With these characteristics, and formal style, the Shenzhen Women’s self-contained school in the country, enjoys a high reputation in the market.
At the same time, domestic apparel industry authority on the Shenzhen Women also favored a plus. Since the last century since the early 90s, Shenzhen, year after year the major brands of Women “catwalks” of international and domestic fashion scene, and took home one by one industry awards.
But the achievements and honors only side of the coin. Turn the other side, you will find: Although Shenzhen as a new garment producing, influence is gradually rising, but many years of business go it alone, “Women in Shenzhen,” the overall impact of the regional brand to be further enhanced, especially in North China, Northeast China , East China, only a few brands to enter the local high-end stores. Meanwhile, the company still lags behind the brand-building, only 800 more than 2300 enterprises as autonomous brand business, with more than 1,200 women’s fashion brand. Many enterprises still do for others “wedding dress” processing fees earned by OEM mode.
Trade and Industry under the City Council, City Garment Industry Association and the Joint Institute of Economics and Management Beijing Jin Bide discussion group composed of the investigation, although 83% of consumers think that the Shenzhen Women covers the mid-or high-grade, but also not entirely, such as brand awareness Fangmian of man in urgent need of upgrading as soon as possible, “the Shenzhen Women” in domestic and international impact and visibility.
Compared with developed countries, the Shenzhen Women in the design and style there is still a wide gap. As an overall brand, “Shenzhen Women” not really into the international market.