Rising oil prices, increased costs, the financial crisis and a series of negative factors are certainly not to each auto companies are adversely affected? Data show that the first three quarters of 2008, the domestic-made cars accounted for more than Qi Cheng passenger car sales rose 11.36 percent, while the contrast is high car sales in the Chinese market but its advance, according to Volkswagen, Mercedes-Benz, BMW Group’s announcement of the first three quarters of its high-end products increased as much as 50%.
Hao cars outstanding performance
With other levels of models for this dismal performance compared to 2008 cars in the Chinese market was high and bright. Data show that the first three quarters of this year, Mercedes-Benz in China in the first three quarters of total sales of more than 29,000, a record high. Audi sales in the first three quarters to 89715 (with 9899 imported cars), an increase of 19.2%, of which the growth rate of the most fierce Audi Q7, up to 78%, far higher than the Audi’s other markets around the world. BMW’s sales data was not yet known, but the first half of 2008 sales growth in the Chinese market has reached 32.2%, far higher than the 18% of the global incremental.
Similarly, a number of new entrants in this year’s high-car brands have also received impressive results. Entering the Chinese market in 2004 the Italian super sports car Lamborghini sales in the first year, but five, but only the first three quarters of this year has reached 73, as well as recently announced in early 2009 will be officially put into operation in Beijing branch. China has just entered the second year of Honda’s Acura in 2007, based on 1402 sales, this year more than the planned 2,500 units, annual sales targets and then raised to 2800 units, to achieve sales volume doubled.
Multiple factors difficult to drop-ho hot cars
In fact, for auto companies in 2008 are more negative factors: raw material costs, high oil prices and the financial crisis, and for high-emission luxury cars, China has also raised the consumption tax in particular, but in North American, European car sales plummet, Hao at the same time, China’s car market is crazy expansion of high.
As the car’s unique position in the market high oil prices increase, consumption tax increase policies for such owners have not formed yet How do you look great effect. The consumption tax increase in September, the Mercedes-Benz S-class in China, have consistently maintained up to 50% of the average monthly growth rate. Audi is in the September record more than 10,000 historical best. The same concern also Cadillac, although the overall sales volume in 2008 is not ideal, but the new consumption tax after the implementation of the September, Cadillac has ushered in nearly 40% of the chain increases. These clear that the consumption tax to curb China’s high consumption, the role of cars is extremely limited.
In addition, the State Information Center, Information Resources Development Department Director Xu Changming also believe that the automobile consumption in developed countries based on credit, while the Chinese people’s consumption habits of consumers more of the decision, “holding cash at hand car”, and thus low environmental impact of the financial .
In 2009 to face the impact of high consumption of cars
China Hao Chinese car market due to the expansion of the rapid growth of the middle class, while Hao vehicle brands to enter China’s market is increasingly pragmatic attitude can not be ignored. With the increasing influence of the Chinese market, most brands are accelerating the introduction of the latest models in China, such as Porsche’s new 911 Targa in October in the United States after only a month or so has actually landed in the Chinese market. In addition, Audi, BMW developed a long-wheelbase model for China to gain market recognition, the Volvo also introduced to increase the long-wheelbase 140mm wheelbase S80, and will be made next year, public manufacturers for customers in China are also painstaking efforts So.
As for the not too distant in 2009, TAG car manufacturers face of China’s market, the two maintained a cautious attitude and optimism. Parham, general manager of Porsche China Mu said that as the market conditions next year, there are many uncertainties, Porsche added distributor plans to slow down now or later. The Toyota Motor (China) Investment Co., Ltd. Vice President Zeng Lintang are optimistic that in 2009 the domestic luxury car market is expected to be 5 percentage points growth.
But should be objective to see that the domestic car market as high as the rapid growth of consumption, including excessive irrational factors, China’s wealthy car the one hand, Hyun-rich, there is simply just to play cars. According to the Hurun company data show that the financial turmoil and its share prices plummeted, the average wealth of China’s richest year ago has shrunk 1 / 3. On Wall Street, sluggish economy, the luxury of America’s wealthiest consumers have gradually return to rational, China will face the same test.
Who is the fastest car ho?
High rate of natural fast car, but in 2008 their rate of development has a lot of difference between the number of brands increased by about 50% or more, and some even over 100%, of course, there are the brand declines. Although the data also non-full-year sales, is not comprehensive, but also from one side can be seen in these high car, find out which brand the fastest growth rate in 2008.
Increase in the first 1: Infiniti
2008 growth: 150% or more
China Time: June 2007
Market performance of the year: about half of sales in 1550
2008 Market Performance: From the first 10 months of this year in the Chinese market performance, year sold more than 4000 can be basically realized in 2007 year on year increase of 150% or more.
In 2008 the main new car: FX50
FX50 is a sports car has just launched in Europe-based SUV, 2009 in the first half in the domestic market, will replace the domestic-the-shelf FX45. FX50 exterior design, overall innovation, and further highlights the sporty, the biggest improvement is to the front suspension by MacPherson simple upgrade path to become double-wishbone multi-link rear suspension to reduce the weight. In addition, the new FX using panoramic reverse images, the front seats (with heating and ventilation functions) can be 10-way power adjustment.
High-end audio: the consumption tax next year will show the impact
Nissan (China) Investment Co., Ltd. and general manager of the import car business is far-you Takahiko
Q: Under the influence of the global financial crisis this year, Infiniti is still a lot of big moves, this is due to be taken into consideration?
A: The current global economic slowdown, the U.S. market where there has been a number of effects, production decreased. But look at other markets, or in a forward trend, there is no plan to cut or stop production. In particular, China has not affected significantly this year, China’s GDP growth will reach 9% ~ 10%, coupled with the Chinese government to stimulate demand in 2009 will be steady growth. As a high car, its customers is relatively fixed populations, are generally not subject to other people affected, there are unique values, so will be much affected. Next year, Infiniti will also continue to increase investment.
Q: The new consumption tax put into practice, Infiniti, being affected?
A: The policy is mainly aimed at large displacement 3.0-liter or more, and our car is also the smallest displacement of 3.5 liters, in practice does have some impact on sales, especially to the impact on next year will be even greater reflected. But these will not affect the Infiniti plans for next year in the Chinese market, because Infiniti is the most important brand-building, rather than sales.
Increase in the first 2: Land Rover
2008 growth: 129%
China Time: 2002
2008 Market Performance: As of September 30, Land Rover first three quarters of China’s total sales in 2008 reached 9832, with 129% increase compared to same period last year. Among them, in August Land Rover sales in a single month in China reached 1508, and in August 2007 jumped 176% compared to, another Land Rover sales in a single month a new high in China.
In 2008 the main vehicle: 09 models Land Rover Freelander 2
Freelander 2, paragraph 09 of the interior to change the most, to change the whole car seat color and style of decoration console. The old models of the front seats have been abolished in hand pocket. In addition, based on consumer proposal, the new models in the trunk increased the 12V power supply.
The high-end voice: have confidence to face challenges
September 2008 consumption tax increase, we achieved 723 sales, compared with September last year, Land Rover continues to maintain a good growth, which is a good illustration, although the global economy is currently facing many uncertainties, but Land Rover owned by the foundation and strength to ensure that we always keep in the market leading position. This allows us to have the confidence and ability to directly face all challenges.
Increase in the first 3: Acura
2008 increase: 100%
China Time: September 2006
Market performance of the year: about 100
2008 Market Performance: 2008 plans to sell 2,500 units, but the Acura sales in the first half of 2008 exceeded expectations for this year Honda China sales plan to raise 12%, to 2800, achieving sales of more than double.
In 2008 the main vehicle: the 2009 Acura TL
2009 Acura TL sports luxury car first and foremost task is to provide vehicle owners to control the enjoyment of passion To this end, the new TL uses a newly developed all-aluminum 3.5-liter VTEC engine, the maximum power increase to 285 horsepower, Honda’s VTEC core fully displayed their prowess again , in addition equipped with a Drive-by-Wire (Electronic-wire) throttle system, PGM-FI (programmed fuel injection) and a series of advanced technology, cleanliness meet stringent EU4 exhaust emission levels.
The high-end sound: to build the brand is more important
Honda’s Acura Division, Minister Shimizu Paul Kuang
Q: In the current financial crisis, some of the traditional brands in China, sales decline for the Acura brand such new terms, is not a chance?
A: The financial crisis has brought great impact on the automotive market, the U.S., Europe has undergone a radical shrinking market size, in this environment, the China market has become one of the few growing markets in the world, even though the growth rate has The slowdown, but the size of China’s economic growth and potential of point of view, the size of the automotive market still growing, and we are fully confident to make such judgments. But more in the market downturn and shrinking size of the market situation, the more customers will choose quality products, trusted brands. Through this crisis, we are more aware of this.
Q: Acura achieved a high growth this year, next year’s sales target, what changed?
A: Next year the number of special shops will be extended to 35, one after another opened, in sales, despite the situation we are facing is fairly severe, but because of the number of special stores to further expand, I think next year’s sales would exceed this year’s sales. We are developing next year’s sales figures, released at the end of the appropriate time.
Q: Do you think China’s luxury car market in the past two years, what kind of development characteristics?
A: We believe that the luxury car market next year, should not decline, but will be based on this year’s growth, but growth may not be great, we will carefully formulated according to the market sales targets.
Other brands
Cadillac
China Time: 2004
2008 Market Performance: CTS models a ~ 72% increase in November
In 2008 the main new car:
09 all-new Cadillac CTS-V
2009 all-new Cadillac CTS-V is a shocking performance in the world’s highest performance sedan into a camp proud of. With a supercharged 6.2-liter LSA engine, 6100 rpm peak power of 556 hp (415 kW), 0 ~ 60 miles (96 km / hour) just 3.9 seconds. In addition to enhancement of power, the 2009 CTS-V has also conducted a number of technological innovation and design upgrades.
The high-end audio: China’s car there is large space-ho
Shanghai General Motors Cadillac marketing vice minister of land and a
Q: This year, Cadillac’s performance? Expected next year, then? According to the present situation, changes in Cadillac’s policy will be adjusted?
A: From the second start of the season we will be able to sense that “temperature” of change, individual heating and cooling depot we all should know, so Gejia steps must be quickly adjusted. But overall the impact was short-lived. The affected area in China is less than in other countries, it is because China is still in the upward expansion of the whole system. Former government’s attitude towards the car is not 300% always encouraged, but now completely open, I hope you complete forging ahead.
Q: Can you predict whether the market will grow next year’s car? Hao car market next year, what will develop?
A: There are several basic principles of luxury car segment, if you look at the past decade, growth ratio is always greater than the industry level. And is now also a great gap between domestic and foreign, in the automotive industry, the domestic luxury car market in the current ratio is around 3%, but accounted for 10% of the foreign standard is the ratio, so you can see how much the middle of the room to grow.
Bentley
China Time: 2002
2008 Market Performance: From the first 10 months of this year in the Chinese market performance, year sold more than 4000 can be basically realized in 2007 year on year increase of 50%. It is understood that Bentley sales in China continues to grow in 2008, 500 of the sales target will not change. Bentley will be held in December launched in Nanjing, China’s first eight distribution points.
The high-end audio: Opportunities and challenges
Bentley Motors Zheng Biao, general manager of China
Q: How do you view the current high-car market environment?
A: The current economic environment for the industries, including the luxury car business is a tough challenge, but the challenges and opportunities are often co-exist, Bentley Motors sets annual sales target this year, 500 are still expected to remain unchanged, while sales this year, compared with Last year, nearly 50% increase. 2009 Bentley China will make persistent efforts to continue to develop distribution network.
Rolls-Royce
2008 Market performance: Up to now, the Chinese market has sold 108 vehicles, compared with last year’s 106 probably much higher.
In 2008 the main vehicle: Phantom two-door coupe
The two-door coupe inherits the design elements of classic Rolls-Royce cars, while incorporating dynamic and modern elements; superb engineering gives it freely to control handling. It is also the Phantom family, the last a model. 6.75 liters, 48-valve V12 engine can provide a powerful driving force to achieve maximum power output of 453 bhp, maximum torque of 720N · m. 0 ~ 100 km / h acceleration time of 5.8 seconds. The coupe top speed limited electronically to 250 km / hr. Their custom, optional projects in the thousands.
The high-end audio: China is the fastest-growing market
Rolls-Royce Managing Director, Greater China Jin-Lan Cheng
Q: This year Rolls-Royce sales in China, how?
A: We are now the region’s largest market, the world’s third largest market. Holdings in the Chinese market is currently about 300 units, by the end of November this year, has sold more than last year, the fastest-growing markets in the world.
Q: Is there a 2009 development plan?
A: As the saying goes, “ripe,” the feedback we are determined according to market development plans, the former four have after our fifth home in Chengdu.
Q: The current financial crisis is gradually affected, what do you think high car market trend?
Answer: Indeed, the financial crisis is a global issue, vehicle borne the brunt of the impact, we also believe that no one is in this case, I would confidently say that they are profitable. Perhaps because we are in a more refined market, our customer base is very strong, so we can not be planned, Chengdu hall say that we are completely profitable, we are taking a breakdown of the market, by the effect of is relatively small.
BMW: Record the first three quarters
2008 Market Performance: the first three quarters of this year, the BMW Group in mainland China continue to maintain strong growth, a total of 47342 deliveries to customers BMW and MINI vehicles, an increase of 30.4% (2007 over the same period: 36300), the creation of a new sales record.
In 2008 the main vehicle: 09 BMW 3 Series models
The new 3 Series cars long to reach 4531mm, compared with the existing models, an increase of 10mm, while the body width and height of 1817mm. BMW 3-series designer mainly facelift has focused on improvements, such as bumpers, taillights and other details on the changes.
BMW Brilliance Automotive Ltd., senior vice president of marketing, Dai Lei
Currently, China’s luxury car market share of only 3% of the overall market to 5%, far lower than developed countries, the proportion of high-end car market. So China has great potential in this market segment is expected to increase will be higher than the overall market average. We are confident next year, in which the fight for the leading market segments.
Mercedes-Benz: S-class increased by nearly 53%
2008 Market Performance: January 2008 to August, Mercedes – Benz sales in China surged 58% year on year to reach 25.1 thousand. Among them, Mercedes – Benz S-Class flagship model continues to lead the market, this year has sold more than 10000, an increase of nearly 53%.
In 2008 the main vehicle: Mercedes-Benz GLK
The new mid-size luxury SUV GLK in China’s listed ahead of North America, and Europe almost simultaneously, fully reflects the Mercedes – Benz emphasis on the Chinese market. GLK perfect body ratio, the classic tough shape and design features typical of Mercedes-Benz passenger cars echo each other, displaying a G-class off-road vehicles calm and confident outlook.
Volvo: imported cars is better than domestic cars
2008 Market Results: first half of 2008 sales data show that the first half of Volvo’s sales of imported cars reached 3508, an increase of 28% year on year, while domestic sales of S40 the first half of 3181, only edged up 1.4%. 1 year, 8 months, the only China-made Volvo S40 cars sold 3889, up by 6.83% drop.
In 2008 the main vehicle: Extended Edition S80
As a Volvo (Volvo) automotive products flagship sedan, S80 since the introduction of China since the safety and quality, has been designed to have a good reputation, the S80 next year for the domestic Chinese consumers were extended body such as the design, It appears that the context of the global economic crisis, China’s car market is still as high as car makers full of expectations.